Analyzing a case study Example | Topics and Well Written Essays - 500 words

Analyzing a - Case Study Example Most companies use this before they implement a new project. This helps them understand the requirements even as they conduct market research. Strengths and weaknesses are internal factors while opportunities and threats are external. The MM Company has a good financial record since the introduction of green meters. This is evident that the product will do well if introduced to customers. The other strength of the project is that it was popular in the company. It is therefore, easier for the marketing team to convince the customers. In addition, the implementation of the project has executive support. Smith promises full support of the project, and this makes it easier to implement the project. The green project is the first one to be implemented in the market, and therefore, no competition. The company will have a competitive advantage because it will dominate the market. The project needs an outside-in approach. The manufacturing department cannot work alone. There has to be integration of all departments. For instance Werner argues that the company has been operating on separate systems for each of its silos. But this project will go against the culture and processes of the company. The project will have to integrate with IT‘s information Management Renewal project. Working with different departments in the company poses a huge political challenge (Kim, 2010). Another weakness is resources. Werner argues that MM has people but they are not able to work within the promised time. Lack of human capital will make the company incur costs of employing others who have technical skills. Delay is also another weakness whereby the project fails to meet a deadline. This will mean to put pressure on the working team. Strategies have to be implemented to ensure the success of the project. New advertisement strategies need to be employed. Since the Green project is popular in the company and the product is new in the

Philosophy of religion exam review questions answers Essay

Philosophy of religion exam review questions answers - Essay Example 397). What does he mean by this? William Cavanaugh wrote his essay as he is unpleasantly surprised by the fact that the government wants the religion to play the role of â€Å"peace creator†. Such approach can easily return us to the Middle Ages’ level of development as every person in democratic country should feel free in choosing his/her religious beliefs. Our ethical principles should be based first of all on justice, democracy and positive examples and religion should not direct our behavior. Actually during â€Å"the wars of religion† there were many alliances created not because of religious allegiance. The perfect example of is the alliance during the 3rd war when protestants were allied to William of Orange who needed that alliance in order to establish political control. â€Å"Wars of religion† usually served as pretexts for starting military actions to establish control in another country. The term â€Å"development of doctrine† was used by John Henry Newman, who studied how religious dogmas were developed through time. He made the conclusion that Catholic teaching was the most developed through time in comparison to other christen teachings, the dogmas of which mainly remained unchanged. The views of Plato and Freud were similar in one thing: they considered love to be the most important in our life. However, Freud considered love to be the production of physical desire, while Plato stated that physical desire is the consequence of spiritual affection. Plato was against sexual activity that is fulfilled only to satisfy physical needs. He valued spiritual love high and considered erotic attraction of a person to be the consequence of spiritual affection. According to Plato, erotic attraction does not depend on appearance or sexual appeal, it fully depends on spiritual feeling. The first principles are found when our

Processes of Business Research

Processes of Business Research Introduction Here we understand what research is?; it is another word for gathering information or facts or data. The more information, facts, or data we have is helpful to solve the problem and make our own good decisions. Business Research subject end result is action and implement the advance knowledge we gained by contributing to our own challenging life or future business aspects. We interact with everyday people of ordinary people and extra ordinary people such as teachers, students, scientists, professors, scholars, business owners, librarians, book keepers, politicians and many more which was the result of advance knowledge created in the past to gather information. Accordance, to the three year degree program and final year first semester one subject; business research helpful students to be aware of their surroundings and accommodating to answers to the business related questions. Subsequently, we have learnt about how research contributes to management, identification of the research process such as; discovering the management questions and research questions, research proposal, research design, data collection and preparation, data analysis and interpretation, report writing and etc. Also, how to use the secondary data to answer management questions, identify and apply appropriate designs for conducting specific business research, how sampling is accomplished in survey research and the difference between probability and non-probability sampling and formulate testable research hypothesis based on management questions. Learning Experiences 2.1 Learning Experiences of Business Research Learning is all about gaining knowledge of or skill in by study, experience or being taught. Learning experience is observing and reflecting on the consequences of an action in a situation. Concrete experience Testing implications of Observations and reflections concepts in new situations Formation of abstract concepts and generations Figure 1. The experimental Learning Model Learning has considered as a four-stage cycle. Gradual experience is the basis for observation and reflection. Today, successful manager or administrator is differentiating from each other by not having the knowledge or skills by their capability if adopt and familiarizing the changing demands of their job and career by using the learning skills. There is a mortal about learning such as one learns or he/ she does not. More explains mortal about learning is deficient of accepting the learning process. 2.2 Learning processes of Business Research Coventry University in United Kingdom provides with vast opportunities and links for the career path of a business student. Academic career gives the opportunity to select the career path in chosen and pretend field. Combination of academic and business link provides the authority for both educational and the corporate sector experiences. Most of the research standards in the reality of business as most of the theories are ratify in real world of business. Research simply means a search of facts solutions to problems and it is systematic and methodical investigation. In addition, it is an organized inquiry and increases knowledge. In the environment, there are different issues such as socio-economic, health problems, human relations, marketing, production, finance etc and research provides answers to those problems taking place in the society, industry and trade. A research project allows students to apply theory to, and or analyze more issues that are general. It offers students an opportunity to identify and select a research problem and investigate it independently. In Business research we learn about research concepts which explains definition and application of research and formulating and clarifying the research topic, literature review which conduct how to do a literature search and critically review and analyze the literature, the research proposal, research design, data gathering sampling and questionnaires such as identifying the population sampling procedure, advantages; data gathering questionnaires as different source of data collection, data gathering interviews and alternatives, reflective journal writing and reporting results by written format and by presentations. Accordance to the Business Research all ten topics are interesting and effective. But the most interesting topic was data gathering, sampling and questionnaires; which is a vast area of business research subject. Business Research methods or techniques vary from size of the company and information required. For an example, customer research might engage with customer feelings or experiences about utilizing a product or service by using customer satisfaction methods such as questionnaires, seminars or interviews. When researching public information, business statistics on financial and educational information in relates to product usage, customer demographics and hours of television viewed by customers in a one geographic area will be av ailable as a end result of the research. Sampling help us to overcome constrains and to carryout, our work effectively and make our judgment accurately. Besides, it helps limit the item selection in a suitable manner without making unnecessary expenses with budgetary requirements. Sampling procedure, which contains with nine topics, was new to learn in business research subject. It helps in decision making. Learning reasons of Business Research Business Research is important within the organization or outside the environment issues to be solve and find the solutions. Research helps to solve existing decision-making problems, which makes the organization more profitable and solve problems of immediate concern. Most organizations put much effort to gather information before they make decisions. Research has need of effort, time, and money to have data collection to make good decisions. Business Research consists of a program which tells and show how appropriate the collected and scrutinized information that always supportive for good decision making. When the research and analysis are completed, the result is communed to management. This is why business research is important as it provides information; concerning critical issues that have an influence on the target market and marketing mix. In addition, business research is corporate to modify the market and solve the organization uncorrected or wrong data to remote regions at affordable cost and business to earn more profits. Business fail to continue in resourceful way without business research and it is vital for every field of business. Therefore, we cannot run our businesses without business research. When learning about the business research, it helps us to conduct our own research to benefit our business and future. From time to time, good blueprint of instructions helps with the research process. Learning Experience in relation to academic development I have been involved in Business Research by identifying and classifying dissimilar diversity learning methods and the end result of it. The intension of this research of this business research is to recognize unusual methods have been taught and implement to solve organizations problems and to identify the learning styles and suitable learning modes which is available and to improve with the design of learning experiences. There are two goals of academic development; such as particular detailed subject matter and learning about strengths and weaknesses as a learner. Understanding on the subject matter and strengths and weaknesses helps and support a framework for continuing learning on the job. Learning experience is not restricted to the classroom but also turn out to be an essential and unambiguous work. On the job experience; becomes a focus for testing and exploring new ideas. Learning Experience in relation to Professional Development In Business Research studies practical professional development of statistical power is important as; planning of sample sizes prior to gathering data used to evaluate statistical hypotheses. This helps to conclude apposite sample size; has important limitations in actual business research studies. More important relative to research proposal and main report in sample size approach is available with statistical testing of multiple hypotheses using different testing methodologies. Therefore, dissimilar hypotheses need to be involve with; correlation or regression analysis, the use of structural equation modeling, analysis of variance. As a result, the employ of the sample size strength of mind in decision making and in the main report most such studies and at work. In addition, this subjects directions for future business too. It helps for my research goals such as; product or service I want to sell or to determine potential market, size of the competition or to test the effectiveness and the market position of the product and service of my future intend business. Learning Experience in relation to personal development Own personal development plan is a key fundamental part of our career journey. During the three year degree program thorough knowledge about the subject, diversity of skills that we develop is essential to become an independent researcher in everyday life. We need to understand and identify the starting point and where you want to be to sequence to plan well-organized, resourceful and competent direction to obtain where we want to be in future or in a business position. Therefore, business research program has been helpful to indentify my current skills and in order to proceed with all the design took to track the career journey. In addition, I have learnt; a range of social research methods techniques and skills and how they has been used to address particular research questions in management and business settings, survey design and analysis, a range of qualitative research methods, a range of quantitative methods of analysis, project planning and development, ethical problems and issues related to social research and management research in particular and how research in various management specialism have developed. Conclusion In business, environment research is a essential key our everyday decision making. It helps to find out the wrong information and save money and time. Research is significant success as acquiring day to day life challenges and decision making. Research plus action will assume a successful researcher. Research aim is to resolve the business or everyday life issues or problems, which occurred before or present with profitable or immediate concern. This helps to understand how research impact on our everyday and business decision making. Most people do not put much effort to collect or back up information or data. Only few do back them up. There is a risk or cost of making important decisions without gathering information for evidence for future reference.

Ten Important Factors of Googles Local Search Algorithm Essay

10 Important Factors of Google's Local Search Algorithm Different factors affect rankings on Google Maps. Based on my experiences with local costumers here are the top 10 most essential things to consider for your business. 1. Your business address. Your business location is important, if you want to get a rank for a certain city. A friend of mine ranks high on "richlandwa real estate" because that's where her address is, she is nowhere to be found for "Kennewick" or "Pasco" (the other major local cities) keywords. There is an exception: She ranks very for "West richlandwa real estate," for the reason that it's just a real estate agent with offices in West Richland (Tri-Star). 2. Business categories. I was hesitant at first in naming the most important factor between this and the next factor. However, I think it's something more important to your business if it is properly categorized rather than getting the right keyword in your company name. When I dug into the" san francisco bakery" 7-pack, all the seven companies categorized as a bakery. Other searches often give the same results. 3. Right keywords in your business name. watching for real estate keywords made me place this criteria. These days agents who prosper in this field have "real estate" attached to their name. In my opinion, LSRF's replies were a disgrace because many people focus on the spam area. There are many businesses that have keywords in their name. For example, I had lunch at Henry's Restaurant yesterday and I'm confident that this will help them get a better rank. 4. Quality of citation. According to David Mihm, local citations are the "new links." Google validates your business location, contact information and name through quotes. Meani... ...rder of a museum that shows up in results? Some of it is the distance, and others are on the relevance to the search. Some of it is the primary factor of the actual activities " Hence, let's look at my rank ten factors related to Google's terminology. Location or Distance: Two of my factors were included: your business address (1) and the nearness of the site (8). Others also fit: complete business profile, plays a role (5), because you must provide a location. Consistency of business data (6) will also define your location. Relevance:Business categories (2) and right keywords in your business name (3) and Specific traditional SEO factor (10) defines this area. Significance: From my list, it consist of quality of citation (4), ratings and reviews (7) and my maps and other user content data (9). All of this help in making a local company more prominent.

Behaviorism and Its Critics

Behaviorism is the psychological application of logical positivism. Positivism, whose basis is in the 19th century, yet whose antecedents come much earlier, is designed to force epistemology into a purely scientific context. In so doing, it helped define the scientific method, as well as creating a stir in philosophical circles. This paper will do several things: it will define behaviorism and positivism, it will link the two together as one basic movement, it will detail some of the movement’s critics and finally, look at a possible application of behaviorism.Positivism and its daughter, behaviorism, derived as a critique of idealism, or, to define this somewhat eccentrically, the idea that mental states are, or can be, expressly determining of human behavior. Historically, such a view was held by such wildly diverse thinkers as Plato, Hume, Fichte, Nietzsche and Freud. While, at the same time, the more positivist and materialist vision of human behavior was held by Thomas Ho bbes and Karl Marx, both of whom held that material and external explanations of human behavior were wholly adequate to understand motives for action.In other words, for the behaviorist, external forces, forces that can be publically understood and witnessed, are fully proportionate to the acts that they cause. Behaviorism, as first defined in an explicitly scientific, psychological context by Watson (1912) is a reaction to idealism, loosely defined, that sought explanations for human action in internal mental states. Watson, at one fell swoop, eliminated consciousness from scientific explanation.Consciousness was something that could not be analyzed scientifically because it was a private affair, something experienced at an intimate and immediate level, and, hence, could not be the subject of a scientific experiment where all the relevant variables were available for all to see. In essence, Watson held that psychology can only be scientific by holding to the tenets of logical posit ivism. Psychology must use variables that are easily quantified, public and objective.Hence, mental states and consciousness as the basis of these mental states are not variables. In fact, Behaviorist Gustav Bergmann (1942) and B. F. Skinner (1978) held that such terms were meaningless, since they referred to nothing that can be quantified. Hence, if such terms were used in a scientific paper, they refer to nothing, and hence, create a question that cannot be solved, since the terms are not properly defined. For Watson and his followers, mankind was, in a psychological sense, no different from animals.Both humans and other animal species were fully determined by material causes acting on the human being, in terms of social forces and internal behavioral dispositions explainable in material terms. If this is true, then all personal and social behavior can be predicted and controlled (Harzem, 2004, 9). In summary, Watson and his followers were trying to create a form of psychology tha t could do away with all the ambiguities of the language of the philosophy of mind. Consciousness was not definable in quantifiable categories, and hence, was not scientific.Psychology then, could only proceed if it relied solely on quantifiable phenomenon and assumed that this was sufficient to give a full account of human behavior. This method of psychology was not without its critics. The main criticism of this approach is that it is simplistic. This criticism has been leveled many times against the logical positivists, not the least among such critics have been Nietzsche, Dostoyevskii and Sartre. For all three of these writers, the human subject is free, which means that physical causes and quantifiable categories do not suffice to complete account for specific human behaviors.For all of these famed writers, the human ego could detatch itself from its external surroundings and current mental states and hence direct itself. Dostoyevskii goes so far in his Notes From Underground a s to say that the deliberate believe that 2+2=5 is justified as a means of preserving one’s freedom of choice from the oppressive, materialistic straitjacket of scientific methods. From the point of view of pure psychology however, the first and most important of Watson’s critics was E. B. Titcherner (1917), who criticized Watson and his ideas on several areas.First, that the concept of science of the positivists was too narrow. It was an arbitrary Procrustean bed that eliminated some of the most important and intimate of human experience, which is the whole point of psychology in the first place. This has always been the existentialist criticism of positivism, that so much of what makes a human human is eliminated by the arbitrary demand that all relevant variables be quantifiable. It is almost as if the positivists demand to be the gate keepers of not only scientific answers, but also of the questions themselves.Nevertheless, Titcherner does hold that the positivist critique did some good for the discipline in that it did force psychology out of its older, purely internal methods. Prior to Watson, the discipline was concerned solely with internal mental states, and hence, lacked a certain scientific â€Å"rigor† to its conclusions. Furthermore, the clarification of language was also necessary and important. Hence, while he is willing to claim that the behaviorist is too doctrinaire in his views, that school was a necessary addition to the discipline.Secondly, Titcherner holds that it is arbitrary to say that consciousness cannot be a scientific object of study or explanation. And thirdly, that the positivists were holding that the concept of observation is also too narrow. Observation was somehow confused with quantification. If consciousness is a phenomenon, then science has something to say about it. Quantifiability is not the sine qua non of the scientific approach. The positivists, of whom Watson was an avid follower, eliminated thou ght, mind, and sensation from scientific study. This was unacceptable from both a scientific and specifically psychological point of view.Gustav Bergmann (1942), defends Watson’s basic theses a generation later on several counts. First, as a typical positivist, he is concerned wit the construction of a â€Å"meaningful† question or proposition. In order for this to be the case, the words in the proposition must be clearly defined and understood. X must mean x, and not x+y; connotation and denotation must be the same thing. Hence, the question is of clarity and public â€Å"observation† of the relative phenomena. In his (1942) essay, Bergmann holds that the most significant contribution to scientific discourse in his time was the positivist insistence on the clarification of language.For example, when one speaks of carbon, there is a very specific, definable and understandable entity involved. There are not two carbons, and there is no distinction between the con notation and denotation of carbon. The word â€Å"mind,† however, is very different. It can mean mental states, it can mean behavioral characteristics, it can mean personality, it can men general moral dispositions, as well as a host of other more nuanced ideas contained in the very general idea of mind,. Given this confusion, it cannot be meaningfully used in a sentence.Skinner (1978) went so far as to attempt to eliminated such words in psychological discourse (quoted in Addis, 1982). In other words, the positivist critique is not so much obsessed with quantification, but with clarity of language and scientific discourse. An important critic of the positivist/behaviorist approach is Peter Harzam. In his (2004) essay, he criticizes behaviorism on several grounds. Following Titcherner, Harzam holds that the assumption of materialism that undergirds behavioral methods is a non-scientific assumption.Materialism is one of those â€Å"nonsense† words that positivism must r eject, though it is almost always reluctant to do so. Materialism is not a scientific view, but rather a metaphysical one. Secondly, he is suspicious as to who the media and government establishment loved Watson so much. It seems that he opened up the door to later developments in psychotropic drugs, surveillance and an entire infrastructure of control that is based on behaviorist ideas, specifically, the idea that human beings can be manipulated like cattle, so long as the elite have adequate ideas as to what makes humans act.Though Harzam does not explicitly say this, it is a clear and uncomfortable conclusion of Watson’s teachings. And third Harzam holds that consciousness can be a scientific variable precisely on the grounds that it is experienced as the ground of experience, and therefore fits into the older, purely empirical scientific model of inquiry. Another critic of this regime is Laird Addis, who in his (1982) essay deals with the history and struggles of the beha viorist paradigm.Addis criticizes the behaviorist school in its large number of assumptions that it brings to psychology, namely that of materialism (again), and the basic notion, central to all who call themselves behaviorists, that all human actions whatever have an adequate cause that is quantifiable and material, that is, independent of consciousness or its objects. He wants to make a key clarification, however, and say that the positivist analysis holds that extra-physical ideas need not be taken into account to have a full understanding, but that such ideas can assist in clarifying the basis, physicalist account of action (Addis, 1982, 401-402).Like many others, Addis is uncomfortable with Watson’s early idea that control and prediction is the aim of science. Here, a rather social and political agenda has invaded the rarified air of positivist science. It is truth and adequacy that is at the center, not the eventual control over human behavior that Watson and Skinner se em to insist upon. A possible use for behaviorism has already developed substantially, that is, the development of chemical alterations of behavior.At best, this approach holds that mental states are wholly physical and hence, can be manipulated by physical means. If one reduced mental phenomenon to chemical causes, then one has reduced the mind to the interactions of chemicals and their synthesis in specific actions. If this is done, then certain drugs can be developed and administered that can alter the chemical interactions by adding new ones, and hence, affect the reaction of the person.The chemical approach to psychology is something purely positivist in that the language is clear so long as it retains the technical language of chemistry, it is publically understood since chemical interactions can be replicated in a laboratory, and the concepts of consciousness and thought are eliminated as causal variables. Hence, the development of drugs to deal with obsessive compulsive diso rder, depression and bi-polarity derive from the Watsonite approach.To conclude, it is clear that the Watsonite theory of human behavior is simply a positivist approach to the philosophy of mind. It approaches this discipline by negating it. Its basic ideas are that a) for any human act x, there is a completely adequate explanation y. b) y is always reducible to clear, quantifiable, and publically understood language. c) if not, then y is not completely adequate. Hence, there is an intersection of the clarity of language with that of quantifiability.Words in scientific discourse can only mean one thing, and cannot have the shades of meaning that make denotation different from connotation. Hence, many followers of Watson insist that their movement is based solely in the clarification of language rather than a elimination of concepts tout court. References: Addis, Laird. (1982). Behaviorism and the Philosophy of the Act. Nous, 16, 399-420 Bergmann, Gustav. (1942) An Empirical Schema o f the Psycho-physical Problem. The Philosophy of Science, 9, 72-91. Harzam, Peter.(2004). Behaviorism for the New Psychology: What was Wrong with Behaviorism and What is Wrong with it Now. Behaviorism and Philosophy, 32. 5-12. Watson, JB. (1913). Psychology as Behaviorism Views It. Psychology Review 20, 158-177. Titchener, EB (1917). On ‘Psychology as Behaviorism Views It. ’ The Proceedings of the American Philosophical Society, 53, 1-17. Skinner, BF. (1978). Reflections on Behaviorism and Society. Prentice Hall. Dostoyevskii, Fydor. (2006). Notes from Underground. Waking Lion Press.

Farewell Speech Essay

â€Å" Every new beginning comes from some other beginnings end. † – Seneca. Middle school ended and now High school has begun. We all go into high school not knowing what to expect. Like if you’ll have the same classes as your best friend, if you’ll have nice teachers, or if you’ll get dumped in a trash can on â€Å"Freshman Friday. † The toughest thing is not knowing which of your friends for middle school will be at your school and which ones won’t be, if your best friend is going to a different school then you. But it’s O. K. high school is a new beginning we get to reconnect with old friends from elementary school and see our friends from last year to. As time goes by and with each of our classes you build new friendships that strengthen as the year goes on. The more you get involved in school the more you get to become friends with more people. I did Cheerleading for school this year and I have no regrets, I made so many new friends because of it they’re like my sisters now. I was also a wrestling manager and that was great I can’t wait to do it again next year, I didn’t only become close with the other managers I also became close with the wrestlers, they’re like brothers now. But no matter how many friends you made in high school you never lose touch with the ones you had in middle school. Every Freshman had those â€Å"Freshman Fears. † Some not as bad others, but everyone has them. Like the fear of â€Å"Freshman Friday† it’s funny because we never actually had that. It’s something they say to scare us†¦. And it works every time. We worry about if we have good teachers or not. Most of them are, but that’s your own opinion. Will we have a lot of our friends in our class? Are they going to have the same lunch as us? We get scared that we’ll get lost in the hall ways, or seniors will run us over. We have so many worries because of what we hear about high school, and that sense we’re the youngest in the school we have the worst teachers. It’s not like that at all in fact this year of high school was great, I wouldn’t change it at all. Yeah, this year wasn’t perfect, there was still drama and fights, but once everyone got past all that this year was really fun. Football games were always fun, everyone went to them and had a great time. Pep rallies are interesting, especially when the seniors and juniors try to win the spirit stick. A lot of people try to make high school sound scary and horrible, but it hasn’t been bad at all. I’ve had a great year and can’t wait to see how the rest of high school will be.

The Interaction of Attractiveness and Style of Cri Essays

The Interaction of Attractiveness and Style of Cri Essays The Interaction of Attractiveness and Style of Crime Carter W. Daniels University of Kentucky Abstract Attractiveness has often been investigated as involving a leniency effect; however, in the context of a con based crime, it becomes the Achilles heel of the perpetrator. Previous research has, for the most part, demonstrated both effects as real and measurable. The present study recreates the con specifically; it is believed that an attractive defendant will receive a harsher sentence than an unattractive one, because a con requires the use of beauty/charm as a weapon. The study utilized psychology undergraduates from the University of Kentucky as participants, because at the time they were seen as representative of the university population at large. Students read a crime summary either accompanied by a picture or no picture at all, which was meant to influence their decision in how long the perpetrator stayed in prison. The results were inconclusive due to many extraneous variables that weren't controlled, thereby resulting in confounds and the inability to reject the null hyp othesis. Limitations are discussed as a foundation for expanded research that would produce conclusive data. The Interaction of Attractiveness and Style of Crime Attractiveness is something that our society hold s to a self-fulfilling standard; that is we often go easier or reward more attractive people because of their physical appearance , however sometimes physical appearances can be a detriment to an individual . There is a lot of research out there that tries to explain this phenomenon and most of it is conflicting because each study tries to measure attractiveness through a myriad of unequal measures. Each study redefines at tractiveness in a different way: a ttractiveness as a set of requirements ( Stewart II, 1985) , facial m aturity (Dumas Teste 2006), and they sometimes look at the relationship of one's self image to perceived beauty ( Darby Jeffers, 1988). Then other times the idea of attractiveness is complicated wit h the type of transgression . The attractiveness-transgression effect allows us to see that attractiveness isn't always the golden standard ( Stewart II, 1985; Schwibbe G. Schwibbe M., 1981; Sigall Ostrove, 1975). A study in 2006 looked at physical beauty as also containing the characteristic of fa cial maturity and researched it s persuasion over juridic decisions when related to offens e congruency and case ambiguity. Dumas and Teste (2006) investigated the "influence of face/offence congruency on such judgments, taking into account the strength of the case against the defendant and the maturity and attractiveness att ributes of the defendant's face " (p. 237 ) . The offense congruency hypothesis proposed stated that those with mature faces would receive harsher prison sentences if the ambiguity of the case was low than those with " baby faces " and low ambiguity. To test their hypothesis a sam ple of forty diverse people were selected to read case summaries accompanied by a questionnaire. Dumas and Teste paired each summary with a photo that was either incongruent or congruent with the case, determined by degree of facial maturity. After performing their analysis , Dumas and Teste concluded that maturity had a more profound effect on the severity of juridical decisions than perceived attractiveness. Physical appearance can also be determined through a list of characteristics; that is to say, one must meet certain criteria to be attractive. In the following research conducted by Stewart II (1985) , attractiveness was defined as having the following four characteristics , "physical attractiveness, neatness, cl eanliness, and quality of dress " (p. 373). Based on these four c haracteristics of appearance Stewart (1985) constructed a field study to test whether or not these components of attractiveness would have persuasion over juridic decisions. In the study eig ht participants went to a court house and observed court cases until sentences were determined . This occurred over a two-yea r period and consisted of sixty cases; ranging from murder, larceny, drug charges and other various felonies. Stewart provided each participant with an "attractiveness index," and filler questions to fill out for each case . After controlling for other influence s such as race, gender, ethnicity, etc ... Stewart found that, "In a series of actual criminal